About us

Born from a personal obsession with the transformative power of scent, LURE was founded in our studio to bridge the gap between high-end perfumery and everyday rituals. We aren't just a candle brand; we are a fragrance house that uses hand-poured soy wax as a canvas for complex, "loud" olfactory stories. Every creation is a labor of love, meticulously blended with premium oils to ensure that our fragrances don't just fill spaces, but redefine it. LURE is our invitation to experience an "accessible luxury" that feels greater than the world, crafted specifically for those who believe that every moment deserves its own signature scent.